Project Highlight: CMFTO’s Tailored Approach to Staging

When staging a home for sale, it’s important to create an edited, organized space to maximize its appeal. It’s equally important to consider which prospective buyers are most likely to purchase your home — as we did with a recent staging of a downtown high-rise property targeted to a younger demographic.

In conjunction with Ryan Preuett , Global Real Estate Advisor at Jameson Sotheby’s International Realty, the CMFTO team updated a loft-style condominium to prepare it for market. The client moved out during the staging process — an ideal circumstance, as it allows us to create a true blank slate. 

We took the following specific steps to create a sleek and modern space:

• Toned down the client’s aesthetic in favor of a neutral, cohesive look
• Maximized the natural light by forgoing window treatments
• Selected a white and grey palette and choose contemporary furniture designs 
• Layered in blue and grey textiles for warmth and contrast 
• Made the indoor and outdoor spaces visually cohesive by using navy fabric and clean-lined furniture on the terrace

As a result of this staging, we’re happy to say that CMFTO helped to sell the property faster. While upfront costs were more substantial, our tailored approach to staging — with a target buyer in mind — was cost-effective in the long run.